Well besides the lessons about culture that I talked about in the article, there were plenty of lessons about how we should have managed the business differently prior to getting to the trough of sorrow.

The virtual goods and social gaming market were crazy back then. It exploded and came out of nowhere. In amorphous but fast developing markets like that you need to maintain a structure that allows you to stay nimble in order to take advantages of opportunities quickly until you find "the one." We had taken money from the wrong investors, hired a couple of the wrong people in the senior leadership positions, etc that really restricted this.