What's the difference between a startup and a magic spell?

You assemble symbols in a specific manner. If done correctly, they will have an alchemical effect on the chemical reactions within the mind of the intended target. This will alter his perception of the world, which in turn will alter his actions, which in turn will further alter the world according to your will ... to a reasonable degree. Quick - what am I talking about - a spell or a business plan/website/demo?