I suspect that if your passion was 'playing video games', you might find yourself agreeing with the article.
In his book "How to Get Rich" he related his hint to pioneer PC-magazines publishing to his interest in early PC-games.
This seems to be the case PG wrote recently in his latest essay - when someone is experiencing a new thing purely as a user, not developer, and feeling and thinking about what's still missing that could be useful to others like him.