Alicia Keys is the new BlackBerry Global Creative Director. No, Really.

Nothing new in terms of corporate strategy. Will.i.am and Intel[1], Lady Gaga and Polaroid[2], etc.

[1] http://newsroom.intel.com/community/intel_newsroom/blog/2011...

[2] http://arstechnica.com/gadgets/2011/01/polaroid-and-lady-gag...

Alicia Keys is a wonderful singer.