What's more interesting to me is whether Yelp wanted in on the action. As they move towards more discretionary data and including menu information while letting people review individual menu items this would have been a no brainer for $10MM.
That's the real buried lede. Something's up, either Yelp fumbled or Foodspotting as a concept and database just wasn't valuable at all.
But "tech journalism" being "tech journalism" we just get reblogged PR puffs. The gossipy comments were more interesting than the article itself.
Before fundraising: 84%: 3 Co-founders @ 28% each 16%: option pool
1st round - $750k @ $3.75M post. No liquidation prefs or ratcheting. Now the cap table looks like this:
67.2%: 3 Co-founders @ 22.4% each 12.8%: option pool 20%: Angels
2nd round - $3M @ 10M post. 1x straight preferred liquidation pref (not participating), no ratcheting.
Cap table:
47.04%: 3 co-founders @ 15.68% each 8.96%: option pool 14%: Angels 30%: Blue Run
A $10M exit looks like this: $3M: Blue Run $4.70M: 3 co-founders @ $1.568M each $896k: option pool payout $1.4M: Angels
Not bad, not great, but that assumes no participating preferred preference, which would have everybody but Blue Run doing a heck of a lot worse.
$1.5M per cofounder over 3 years puts them at $500k/year. Pays more than most jobs I can think of. And you can certainly do a lot with $1.5M in the bank (no mega mansion in SV, but endless traveling, comfort, etc). All relative, I guess. Us Hacker News folk have a skewed vision on the world :)
$1.5M is quite low, in my opinion. Not even close enough to retire in the US.
edit: oh yeah, I should mention that I was (past tense) a founding engineer at a company that (I guess technically) competes with FoodSpotting. But, FWIW, I haven't worked there in a year.
Chances are you won't knowingly spam your friends to tell them to use OpenTable. Maybe you had a great experience with it and you post it once on Facebook. You're not going to continue posting how amazing your experience with OpenTable was. You MIGHT think some/most/all of the dishes you eat at restaurants are amazing. You MIGHT post those dishes on Facebook. If those dishes are tied to restaurants that OpenTable serves, they just landed on an amazing advertising model.
Add in the talent, the app, etc. and they get a good deal out of it as well.