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The blog post acknowledges that the inspiration for the app was the Apple site (and a post on HN). None of the code is shared with their implementation (and all Phosphor's javascript is under MIT license, https://github.com/mikewoodworth/phosphorframework), and the Phosphor encoder itself is far more space-efficient than whatever toolset Apple is using internally.

I'm not sure what you're trying to say ... Are you upset by the capitalism or what, exactly? Need + ProuctThatSolvesNeed => Profit seems like a good plan to me. If you think it is just plagiarism ... that's a big accusation/assumption.

$9.99 for an encoder that let's me autoplay animations cross browser and on mobile? Sold!

The acknowledge Apple did this first a few times in the post...

literally on the first line. XD