Why extroverts fail, introverts flounder and you probably succeed
washingtonpost.com
washingtonpost.com
MBTI is braindead pop-science which is based on the rantings of Jung. It was good for the time (when measuring people's skulls to determine their personality was popular) but has no place in modern science.
The biggest problem is, it's deliberately polarising. Jung thought there were fundamental personality types, and that everyone would fall into a specific box. That's good if you want to write a "what career is best for you" article for Cosmo, or for school kids. But it's bad science. Most personality traits are normally distributed, not categorial.
Most people are ambiverts, not introverts or extrovert. There's plenty of people who are heavily introverted, and plenty of people who are heavily extroverted, and it's useful to have a word for it, but most people aren't.
The other problem is, the traits it measures aren't important. Big 5 (Introversion, Openness to experience (i.e. culture / intelligence), Conscientiousness, Agreeableness, and Neuroticism) is better. It uses more interesting traits, and puts them on a scale (rather than using categories). It's not perfect (there's no real model, it's just common factors in personalities - psychologists often say it's overrated) but it's much better than MBTI.
A friend of mine who also recognizes the pseudo-scientific nature of MBTI put it well: use the test to pinpoint where people may differ from you and learn why they do. He claims he has almost mastered all eight letters (he still stuggles with T), and I have to say that he is one of the most well-balanced people I know. Personally, the test revealed to me why people may think I come off as arrogant (it apparently comes with the J and T), which I have become more aware of in my interaction with others.
Any application outside of therapy or introspection is pop-science; and any application within those fields is only relevant if the subject accepts the categorizations of the test.
With the Big 5, I would instead classify myself as an introvert with a high degree of "openness to experience".
It doesn't matter if the model has 5 types or 200 types, if the model is useful in grouping like minded people, then it's a useful model and the number of categories is simply a matter of how accurately I want to measure. I can create a model of 2 kinds of people, haters and non-haters; this is a useful model. Meyers Briggs is also a useful model especially as shorthand for Young's functions, which are also useful models.
While the big 5 might map closer to reality, it seems a less useful model precisely because it doesn't categorize. Giving me 5 scores on a scale isn't very useful in finding like minded people because I can't say "what's your big 5 type?" It doesn't simplify enough. Knowing I'm an INTP on the other hand, is very useful in finding like minded people.
Where you rank on any scale is a function of the population you're being compared to - so, for instance, if you take an assessment as an undergraduate, you may score lower in Extraversion or Openness compared to your peers (since studies show people tend to peak in those values at that time of life) as opposed to the general population. Practically speaking, your results from an assessment are often benchmarked against a group, but it's rare you know who that group is.
A better rule of thumb when looking for the right qualities in a salesperson, especially a complex-software-solving-complex-problem salesperson, is to look for someone that listens to the other party more than they talk.
Because of this, listening, or the appearance of listening has become the new training tool for salespeople. As such, using an extroverted or introverted label doesn't really apply.
Surely these results could be explained by saying that we are better at selling to people who are like us then?
Assuming there are few extroverts or introverts but lots of ambiverts in a population of sales people and the same distribution is found in the people being sold to. If we are better at selling to people similar to ourselves then the ambiverts chosen for the experiment will perform well in a wider segment of the population and hence make more sales.
That said though, how you define yourself as "extroverted", "introverted", or an "ambivert" is questionable altogether.
At face value the article is saying. If most people are "ambiverts" and ambiverts make the best sales people, and sales people are the best leaders, why are there not more leaders? Why is it that most people are not in charge.
Finding out that there is no correlation between extroversion and sales performance is interesting and all but I think it would be better to find a new scale to use, one with positive correlation for what you are looking for.
Pointing out that people's scores for extroversion fall along a normal distribution, and that people's sales preform aces fall along a normal distribution does not really say much.
Typically, a low correlation score means your model is wrong, not that you need to fix your model by choosing a different locus.
Ambiverts [...] are people who are neither extremely introverted nor extremely extroverted.
What can we really say about this third group if we are including everyone who is not an extreme example of the other two?
'Ambiverts' make better marriages?
So I've spent the last few years wondering what a gregarious introvert is.
I think it's someone who laughs very loudly at their own jokes.