I've met pud and talked with him in an entrepreneurial setup, and I was truly impressed by his early-stage insight. Seriously, he's smart and savvy, so there, but for the grace of God, go I, etc. Rather than piling-on in a FuckedCompany-like sense, I think it's more interesting to think about the trajectory of a company founded by a bright and very in-tune entrepreneur.
Looking for lessons:
* What do you think went wrong?
* What are artifacts of the failure you can enumerate?
* What would you have done differently?
* How did their competitors excel?