Well, the first part of the storm was quite a while ago when he first sent the C&D and it did make it to the front page. At the time he was running his site on a shared server. Needless to say, plenty of people visited his site and it was very quickly suspended by his provider. He tried to call it a DDOS attack and as I recall he had moved it to one of the providers that specializes in hosting porn sites and such that tend to get attacked a lot.
I'm guessing this has already cost him quite a bit of money, and if he ends up having to pay a lawyer to try and defend the trademark, it's going to get expensive very quickly. But some people would rather double down than accept that they might be better off letting something go.