In the end, its a big washing machine, the good apps will inevitably rise above poor ones, but sometimes it just takes a bit longer. I felt he's just suggesting ways to remove some of the initial obstacles to selling an app.

The market won't bear it. $3 is considered robbery, an unthinkable, unforgivable amount to dare to ask as compensation for an app, no matter how much work was involved and who can tell how much was involved anyway? So multiply 99 cents by a small thought-leader/early-adopter market of 37 people and you've got dinner at Chili's as just recompense for all that effort and risk. The next stop, coming soon if we're not there already, is $0 and I really doubt we're ever coming back from that.