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Just a novelty that will fade off. I cant see any useful purpose for 6 second clips in a social wide audience context.

As much as I dislike them, I also think they'll take off.

I can see them as another Instagram-like "useless" thing that is none-the-less popular because it's quick, illustrative and requires little effort. Think an animated GIF-like snapshot of your day.

(Bah humbug, etc.)

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'Animated gif like snapshot' is certainly a more attractive option. But most of the funny animated gifs out there have some sort of 'continuation' or 'smooth transition' that for some reason is not coming thru from the Vine video snippets. May be the app (incorrectly) provides a feature that lets the users (jarringly) jump from scene to scene or may be more features/filters have to be added to coerce the users into creating a nice 'animated gif' like smoothly transitioning video. If its left to the talent of the normal day-to-day person, then a majority of the videos that will be uploaded will be jarring ones.

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