You need to hire a designer for this. Cooking/recipes/food markets are really visually driven. You also need to define what a fork is right on the landing page. A fork for a cook is not the same as a fork for a programmer. What you should have is a good header area that has the application work flow explained in graphics.
Example:
Alice liked Juan's recide for thai rice.
She wanted to create her own version. Alice
forked Juan's recipe and modified it to fit
tastes.
In forkingrecipes, the act of forking is when
you give someone else's recipe your own touch.
Thus creating a new recipe for others to use and fork.