It really is. That's why I don't understand why he wouldn't channel that creativity towards a business that has more meaning. Still, he he won't, you and I can by learning from him. Seems like a smart guy.
These aren't worthless placeholders, they're valuable collections of decent information. He is speeding the ranking process a bit, but that would come eventually.
In the meantime, this guy is pulling in a pretty healthy paycheck; I would assume he will be better prepared than most to handle any changes that come up.
So from my perspective hes just a smaller scale Rupert Murdoch.