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Why not push for an interoperable standard from analytics vendors?

Because standards are where innovation goes to die.

I'm not saying standards are a bad thing, I'm saying that it's likely counter productive for most vendors at this point in the marketplace.

Segment.io is, in a way, creating one. That said, an interoperable standard would not make it any easier to .push to all of your analytics vendors.

The (hosted) product seems especially useful to non-technical staff, who don't necessarily care about standards and protocols.

I'm reminded of the engineer that saw 20 standards that did almost the same thing, so he created one standard to unify them. And then there were 21 standards.

It's good to know http://xkcd.com/927/ has reached parable status.

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