But this type of thing doesn't help our profession be taken seriously. If WibiData was a game company this would fit - but they do data analytics as far as I can tell.
I am a professional software developer. I have a very specific skill set and I expect to be treated properly. I do not appreciate it when people think I am a "geek", or that I obviously play video games or are in to Star Trek[1]. When it comes to my professional career I expected to be treated as an adult with a valuable skillset that can add value to a business.
I wouldn't apply to this company frankly because this strategy belies a culture that thinks development is all fun and games. Whether that's true or not, doesn't matter. What they are communicating to me as a potential applicant turns me off. (and the photos of a giant open room don't help either - who the hell wants to work in an office like that?)
[1]note, just because I am totally into all that doesn't invalidate my point