Attaching value to content

There's no doubt that being able to produce genuinely interesting content is a solid advantage for any company looking to get users via the web.

I wonder if it's worth considering it an essential capability when starting a new company, so much so that you'd get a cofounder on board purely for his ability to write an interesting blog or create cool viral videos.

Uff da. TippingPoint needs to read just a little E. Tufte. The graphs were goofy--A full color bar graph for two data points is just a little silly.

But, the willitblend is still a genius idea.