Google vs the press: avoiding the lose-lose scenario

"In the economy digital, all left their mark. Due to the regular and systematic monitoring of their online business, data application users are collected without monetary consideration. Users, recipients of a service become and quasi-employees, volunteers, businesses." -- translation

The French Ministry of Finance produced a report [1] determining that Google should be taxed on the value of the exhaust data (clicks, etc.) it discovers by tracking (presumably) the nation's citizens' behavior on the Internet.

The report appears to argue that Google's users should be treated as employees for the purpose of taxation.

[1] “Mission d’expertise sur la fiscalité de l’économie numérique” http://www.redressement-productif.gouv.fr/files/rapport-fisc...

[2] Google translation of the abstract https://gist.github.com/4591051