While this is a nice ad for their site with a novel take on online dating, its claims about other dating sites are pretty wrong. Every dating site sees its primary objective as not scaring away the women, and designs itself accordingly.
The 7pmanywhere concept doesn't really make sense to me though -- why should matchmaking happen using realtime chat? Doesn't that just limit the pool too much, if you have to find good matches from the people who happen to be on the site at the same time as you? Aside from that, at least they're trying something different and new.