I am Tom Standage, Digital Editor at The Economist. AMA
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Q. I know that the editorial staff at the Economist hates Silvio Berlusconi, so I have to ask...
Would you rather fight one horse sized Silvio Berlusconi or 100 duck sized Silvio Berlusconis?
and Q. Who are your articles geared towards with regard to audience - professionals or academics?
A. They are geared towards a curious alien who has just landed and speaks English. This is why we say things like "Ford, a carmaker".