Ask HN : companies using Gamification

Hey guys I'm actually writing a piece on this! Why do you ask? I'll have my first post on it next week. Add me on twitter to be notified: @taigeair

There are so many companies using gamification. Some big ones: SAP, Oracle, EMC, Samsung, NBC, Deloitte, Rogers Communications, Bell Media, CA Technologies and eBay.

Check out: http://success.adobe.com/microsites/levelup/index.html

There are startups like Box, 4sq, and Codecademy using it too.

Here are some studies: https://www.box.com/s/0dg61wsrlqu2q1bdmz68

Take a look at customers of Bunchball and Badgeville.

Agreed lots of companies are. In fact, almost all successful companies are in some fashion. It might just not be what you would expect. Fred Wilson touches on it a bit in this video http://www.avc.com/a_vc/2012/12/video-of-the-week-the-golden...

Stack Exchange (including Stack Overflow, etc.): http://stackexchange.com/

One of Jeff Atwood's blog posts on the topic: http://www.codinghorror.com/blog/2011/10/the-gamification.ht...

Lots of non-tech companies utilize some form of gamification:

-Airlines: frequent flyer miles

-Hotels: reward/loyalty points

-Food/Beverage industry: punch cards, LevelUp, GoPago, McDonald's Monopoly games, Coca Cola's QR codes and cap rewards, etc.

There's tons, like you say. It's more interesting when it's used outside the corporate world - for example, by the Israeli Defense Forces:

http://www.idfblog.com/idf-ranks-game/

We're actually trying to work it into our employee evaluations. We're not ready to start doing it yet, but we've got the beginnings of a clue for how to do it.

Google entered it in a big way with Ingress and the http://www.nianticproject.com/

Microsoft uses gamification for training - e.g. Visual Studio Achievements and Ribbon Hero.