Thanks for the feedback - we're looking into how we can make more of a "killer offer". We've received quite a bit of feedback that videos would be very desirable.
I'm all for charging - it's the best way to eliminate the tire kickers. You obviously have to provide good value for money, and it sounds like you're getting some great feedback already, so keep up your data-driven feedback loop and I'm confident you'll end up with something really interesting and innovative.