Ask HN: Do you know what hypermedia is?

I have a strong feeling that, of course, most of you do; moreover, you will note that the idea is not new, and that Mike Amundson, various members of the W3C and computer scientists have written on it over the decades.

What I'm trying to understand is why this term, the concept really, seems to be lost on most developers, recruiters, and managers I've come across, really, in general.

Sites like Stackoverflow, Dice, and AngelList lack this "market" or term in their databases, so this isn't completely just my own little ivory tower solipsism.

I cannot answer the question "so what do you want to do?" without seeming coy or dodgy.