The project isn't up yet because my approach --having owned a hardware manufacturing business at one time-- is to have a fully engineered, DFM'd, production-ready product prior to launching the KS campaign.
I hate surprises. I've run into plenty of them in my design and manufacturing career. Things like sole-source components discontinued by the manufacturer a month before you go into production after THEY recommended we use that component and we spent eight months developing product using it.
Yes, hardware is different. That does not mean it is impossible.