Any recommendation on what they should be doing instead?
The way it's worded clearly sounds over-hyped. I would skip that job description every time I saw it.
Things that would make it better:
- More specific about industry and platform/product
- Specific role responsibilities
- Description of work environment, including equipment, other people, etc.
- Specific experience and skills required & desired
This is basically regular job description stuff.
You can have hype, but put some actual content in the email.
As many know, the real world is not a meritocracy. This tension makes it difficult for some people to relate to us and motivate us.
So my advice would be to highlight the merits of a position, team, technologies, or plan when recruiting nerds. Also peer recognition (chance of being perceived as having merit by our cohorts).