Awesomeness Of Data Interpretation by Manu Sharma, Data Scientist, LinkedIn

I mostly agree. The form "x events every minute" is useless when you need a ratio to make sense of things. Current fave: the US borrows $2B every day, which sounds impressive, but is 0.01% of the $15,800,000M US GDP. So, in most cases, the formulation is a way of impressing rubes (who don't have a sense of the denominator) with how big some quantity is, when the quantity may not be big in a meaningful way.

But for someone who has a sense of the denominator, it may be useful. E.g. if you're provisioning servers for LinkedIn, you could probably estimate how many you've got to stand up every day/week/month/year based on 2 registrations/second.