That said, everything they offer I get at my current bank, which has been following the same strategy for over a decade now; almost no branch offices, a stellar internet bank, an even more stellar mobile app, and no weird fees at all. I pay ~$30 a year, and only because my debit card is a VISA card as well.
To me, it's hilarious to read about all the breathless Valley startups doing "amazing products" for personal finance that will "revolutionize" whatever. I haven't yet seen anything that my boring old bank doesn't already do. In addition to everything I listed above, all my purchases are automatically categorized, all my income and deposits are automatically categorized, and my bank automatically generates pretty Web2.0 pages and diagrams where I can slice and dice my personal finance as I wish, or export everything to Excel spreadsheets or whatever.
But then again, I'm not in the US, and my bank isn't a US bank, so to those living in the Valley bubble, the bank I'm using simply doesn't exist, and only the stuff made in the Valley is exciting and awesome, despite there being superior products made long ago, elsewhere.
Of course, there are also probably a lot of products that are outside of my spheres, which blow whatever solution I'm using completely out of the water, but I'm just blissfully unaware, because it's in some country I don't have dealings with or know anything about, but I sure wish some ideas would spread faster and wider than they do. :-/