I haven't read all these comments, but this could not be a big deal at all.

We had a "sponsored" story written about FamilyLeaf for The Atlantic: http://www.theatlantic.com/sponsored/bank-of-america/archive...

I'm pretty sure the author was just a freelance writer that BofA was sponsoring to write about startups, and we didn't pay a cent or do anything weird to get the piece.