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"It also brings personal wellness to a social platform."

Fuck everything being social. I am super interested in my health and fitness but for my own edification, not to broadcast it to the world.

(I'm sure it's an optional feature, but, seriously, being social has to make everyone's MVP now.)

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I absolutely agree. The two most important features to me would be the accurate and measurability of the inputs (heart rate, o2 saturation, etc) and the ability to get that data (API). I don't want my friends to know I just reached 120BPM in my exercise routine, but I may want to set up an app myself to do something based on my heart rate going to a certain level, or better yet, if my parents heart rate meets some threshold it shouldn't be at

The real reason I bristle when I hear the term 'social' being tossed around by companies in the way is, well, it isn't social. Social is my close friend, whom I trust coming up to me after we;ve hung out and saying 'hey man, I feel like you are really dragging lately, everything ok?' That's personal wellness in a social context. Posting my heart rate to Facebook is not.

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