And then what happened to it? What did you do with it?
Unfortunately, due to time constraints we went the built first, talk to mentors etcetera and only then do actual diligent market research route. Everyone we've spoken to recognizes some value in the project and came up with different USPs. As a result, focus shifted dramatically in a matter of weeks, ultimately leading to a complete lack of focus and loss of a common goal. This week we re-evaluated it all, decided to work out these wrinkles in the coming weeks and start selling aggressively to a narrow collection of potential customers.
When all is said and done, I expect the iOS app will be shelved. Did learn a lot about iOS development, though :D!