I can see where most of these are coming from. Estimation, consulting/sales, personality, management & leadership. The penguin in the sombrero is harder to pin down. Are they trying to see how you analyse novel situations? As in, "Well, it's wearing a sombrero but comes from the antarctic, so it's likely been on holiday. Since this office isn't in Mexico or the antarctic it's probably on a travelling holiday, which means its young and doesn't have any money. Since it's a construction company, best case is it wants a job as a labourer. Worst case, it wants to use the phone to call its parents and ask for a bail out." I know, call me Sherlock. I expect I've missed the point though. I really would like to know what other people have to say about this question.