Also, I've been on the web long enough to have learned to scan over and ignore ads (image and text ads), and a list/block of text without bullets or numbers screams "avert your eyes... ads!!" For example, the main content of the page looks very similar to the Google ads on the right column (with the exception of underlines), while the RSS feeds with the bright orange icons screams "look at me on this page of monotony!!"

I hope this helps. Keep up the great work!