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The mention of needing to keep the project a secret makes me wonder what would have been so different about things had the news leaked.

Let's say the browser user agent leaked or some enterprising reporter figured out what Apple was up to. What would have gone differently in that alternate universe?

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Probably some bad things, over the years certain project details have leaked right before the keynote (such as ATI pre-announcing a hardware release) and finding Apple switching to NVIDIA for the next few years.

maybe nothing other than an angry steve and a not-that-fascinating-presentation.

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