To be fair, they later rewrote KJS as JavaScriptCore and released it as open source using the BSD license, and also WebCore and more. See http://apple.com/opensource/ for more. By that time, many companies including Microsoft realized that releasing and contributing to open source was not only beneficial but also unavoidable.
(Just found this: http://www.flickr.com/photos/stevenf/5393674266/)
I guess there's still a lot of open-source in OSX, but they don't need to shout about it now that they are no longer the underdogs.
Certainly WebKit has been widely adopted outside Apple, clang/llvm is slowly, but surely gaining converts, and libdispatch is IMHO deserving of wider interest, even though it may not be widely adopted on non-Apple platforms.
http://www.opensource.apple.com
It's really just a perception problem on your part.
Really? Large chunks of both are not, so how do you know it's the majority of it that is?
http://en.wikipedia.org/wiki/Darwin_(operating_system)
"Darwin is now only available as source code,[4] except for the ARM variant, which has not been released in any form separately from iOS."