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Does Instacart really try to force you to sign in before you even get to their webpage? Am I doing something wrong?

I guess I'm supposed to click "learn more", but this isn't intuitively an alternative to signing in, nor is it satisfying.

Yes, we do. Our metrics show that this converts better.

Why can't I sort by price? Does that test better too?

We will be adding that soon :)

Awesome, thanks! I think it will be a huge improvement for price sensitive folks (and people like me who are just cheap!)

Makes sense. I appreciate the feedback.

Price sorting will be most useful when it shows price / weight~

Does the metric account for people like me who are so turned off by the requirement that I'll never return to sign up at a later date?

Yes.