I wonder how much really needs done to setup the tracking software. Since they are using Linux, they have access to a huge library of code, and since it has both a stereoscopic rangefinder and a camera it shouldn't take much to do edge detection and figure out, hey, that blob that has stayed relatively close to the center of the view for the past second is the target, start tracking that. Using comparisons to the previous frame it could then handle the target moving and thus changing its profile.

A really cool demonstration of this technology would be to see a truly difficult shot. The company video [http://tracking-point.com] just shows people taking shots from several hundred feet away. Great, now I can shoot motionless unaware lower apparent intelligence lifeforms without even doing the math for bullet drop or wind myself, not to mention that I didn't have to track it (the video shows them flying around in a helicopter which is reasonable for someone spending $17,000 on a bolt action rifle) and I most likely didn't need this for sustenance, and the game they are shooting wasn't anywhere close to a community where population control is needed (like deer in the U.S. midwest since the natural predation cycle is broken).

Show me something awesome like a guy skydiving with this rifle and scoring a shot at something on a nearby mountain before popping out the wing suit flaps and gliding over to the kill and hoisting it by rope into a helicopter. Then release a second copy of the same video through an unaffiliated account on YouTube that is a viral meme like, "BANG, headshot!"