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I'd rather wait 1 to 2 days for a quick screenshot review process than 2 weeks as it is now to submit a new binary (and waste the reviewers time for having to review a binary that is actually the same as the previous version) just to change my screenshots. Also, users will then see a pending update for the app, which they will then have to waste time downloading.

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And when the new update comes out, all the user reviews get wiped/obsoleted.

Who says it'd be 1 to 2 days for a screenshot review process? I can't see Apple dedicating a team to it, they'd probably dump it in the same queue as app submissions, and whilst a screenshot is significantly easier to test ("Does it look like the app? Yes. Done"), it's still going to not be a one day turn around.

It's a crappy solution to a crappy situation basically.

Dedicating a team? They'd probably outsource it to some business services company.

The real root of the issue is, why do apps called 'Pokemon Yellow' and 'Halo 4' get approved without Apple checking to see if they are published by the rights holder?

I can't say I know for certain, but I thought outsourcing things like that was a bit outside the handbook for Apple?

they outsource the manufacturing of the iPhone don't they?

True, but that's something that occurs at such scale that it'd be unfeasible to try and implement internally.

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