My wife and I saw the HFR version and we were both put off by it. We're not exactly movie snobs or hard to please either...we've been to a theatre like 5 times since we had our first child 10 years ago.
I was completely unimpressed. It was painfully obvious that we were on a set instead of in some fantasy world. If this really is the future, then I hope that Knoll is correct that it will be solved by improved sets, props and lighting.