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"Stupid" is such a subjective opinion. Individual brand-carving matters much more. . . immediate association is more relevant. These abstract names (wakoopa, frengo, squidoo) aren't really built upon any particular app of substance . . . it's a kind of reverse-branding that hurts in the long-run. Selling names works, but only a bit. Sooner or later, you have to sell substance.

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Stupid can have objective qualities as well.

For example, the three company names listed in the link title are stupid because you can't just say the name to someone without having to spell it out for them.

i've had this problem trying to recommend things to friends over a lunch conversation. I think part of the reason for the success of sites like facebook and myspace is that they had simple names that one could recommend to their friends.

> three company names listed in the link title are stupid because you can't just say the name to someone without having to spell

Huh? Aside from noting "with a K" when giving the first name, I think all three of Wakoopa, Frengo and Squidoo are phonetically spelled. What would be a non-stupid name?

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