BetaPunch - User Testing For Startups
betapunch.com
betapunch.com
If possible, I'd also like to see a simulated demo. "Watch users interact with your site" is very intriguing, but I'd like to see that in action, even before I commit to the first-is-free trial.
Edit: Expanding on that -- I signed up to see what the testing experience is like, and I see you guys have a stock website so you can confirm a tester account as legitimate. Why not take an example video from this process (one of yours, or maybe a tester's, with permission) and provide that as a demo so that people can see exactly what they'll be able to expect out of their site's review?
As an aside, out of curiosity, what's the point in having varied pricing plans if they all cost the same per unit? You have '5 for $50' or '10 for $100' or '15 for $150' -- why not just say "each test is $10" and let us choose the number of tests we want?
Namely:
* Video recording is cool. But I'd much rather have a hotzone graph of mouse activity than having to waste my time watching each video manually, with the option to review each video.
* Not all offices that might want to use this are SF startup environments. I could never get away with wearing earbuds/headphones in my office to listen to testers. And I work at an office smaller than many startups.
* I can't name one designer I know that would have the patience to listen to 50 minutes of people talking about their website, no matter how constructive it is. * Your average tester will not speak very good English. If I'm purchasing your service I would be pissed if I couldn't understand what they are saying.
* Most people express themselves much more clearly and concisely in text. Since most (if not all) of the people testing will be from generations that grew up with IM and texting, I am sure this will lead to a much, much higher average review score.
I'm ranting a bit here, but basically TL;DR - Text reviews by testers is simply a better option for your business.
I feel videos are far superior to written feedback because I pay very close attention to what users DON'T do when navigating my website. I think that's just as valuable as watching what they actually do (if not more valuable). And you just can't get that from somebody writing their feedback mostly from memory.
[edit] Also, does having experienced web users as your usability testers not defeat the object? I always thought that the idea of usability testing was to see how well non-technical users could navigate and use your site or app?
As to your second point we need to do a better job of marketing the fact that we do get "average joe's" to review your website. Not everyone that tests websites for us is a usability expert. The only thing I make sure of (before approving a tester) is that they know how to be critical of the website they are reviewing.
If you absolutely must use a scroller, scroll down from top and show the testimonials for at least 5 seconds.
As of 25 minutes ago, they were still publicly trashing her in Twitter.