Thanks for the thoughtful reply, Patrick. Apparently the link description is missing so I'll reiterate some of it here. This was originally just an experiement/pet project by a University of Baltimore student to showcase local atmosphere with video mini-documentaries. However it has become popular enough by faculty and locals that the student decided to make venture out and try making it a real business. There are some design and seo issues that are known and can be improved, however the most challenging question was how to actually make this a revenue generating business. Interesting comparison to the newspaper companies and it is pretty spot on with what the Baltimore Sun is currently going through. Thanks again.