Telling an unfamiliar company to "fire designers" he hadn't interacted with wasn't helping a brand. It was being a douchebag and demonstrates an astounding lack of maturity and experience at best.
Edit: Dustin responded to a sibling post: http://news.ycombinator.com/item?id=5027792 .
A UX architect came forward to apologize and let him know why things were the way they were (again, corporate politics and the design process). AA found the email by scrubbing their Exchange server and fired the guy over discussing that process.
Original complaints: http://www.dustincurtis.com/dear_american_airlines.html
The UX Architect's response: http://www.dustincurtis.com/dear_dustin_curtis.html
Dustin's response to the firing: http://www.dustincurtis.com/incompetence.html
In the meantime, I'll be unchecking "AA" on the sidebar of the Kayak site for the foreseeable future.
And I don't think that registering that Dustin was "astounded" that the designer he received the email from had a good portfolio or only admitting to having been "partially wrong" with respect to the firing comment was particularly cordial or respectful, either.
I agree that the whole debacle reflects -much- more poorly on AA than on Curtis, but his conduct wasn't beyond fault by any means either.
Truth be told, I would be grateful because my voice has gone unheard. That's the name of the game with a lot of in-house design; you make due with implementing non-designer's ideas for a steady paycheck and good benefits.
Still, I don't think something I wrote several years ago in a completely different context should impact your opinion of Svbtle as a network.
People's first impression of Svbtle happened in the context of the whole argybargy surrounding the launch and copied design, and even I didn't get a great impression of Svbtle as a result. People impute, when creators and founders don't explain what the project is about.
Maybe it's time to re-explain what Svbtle is and aspires to do to salvage the brand.
EDIT: mladenkovch did a good job of summarizing what I find to be the inkling of a lack of humility in the project description: http://news.ycombinator.com/item?id=5027929.
Let's be honest, Dustin, that article was from 2009. It wasn't exactly written in the '80s when you were on a coke binge. I think your attitude in a lot of blog posts reflects quite negatively on who you are as a person, and that's where a lot of the hate for you comes from.
You're presumptuous about our industry in a lot of ways without much to show in terms of accomplishment. Often I've asked, who is Dustin Curtis? Why is he telling me the important things about building a startup? The answers to these questions are thin, vague, or nonexistent. I'm glad you have opinion and I certainly don't resent yours, but I also don't position myself as a commentator on all things Silicon Valley without having actually done anything in Silicon Valley. This isn't a critique of you nearly as much as it is a critique of punditry, I think, since I haven't given it much thought; that said, it's still my reaction to most of your writing.
I don't hate you, as it were, nor do I seek every opportunity to piss on your brand, I just hold a quite-negative opinion and will share it if asked. Again, as I told pg above, I'm also willing to be proven wrong but you've simply made it worse since I developed it.
I genuinely feel bad for you (and I mean that), that you want to accomplish something but you have to deal with this crap when you do. If you're self-aware about why it happens, I can sympathize, as I've made grievous mistakes in my life that cost me some reputation as well. If you aren't, then you should figure out why it's happening.
As someone who is neither in the hater not fan category, this is what I've been trying to figure out. I have no clue who he is and it's very difficult to find out much besides he's an opinionated person with a taste for design.
Do you hold others to the same standard? How quickly do you forget about their unrelated past?
The problem you're experiencing is that it is much easier to gain the "douche" label than it is to get rid of it.