> Yes, of course Google could force most of us to use Google Plus begrudgingly tomorrow if it wanted to, but that’s playing with big, big, brand fire. And that’s not really who Google is at its core anyway.
> Want your business to appear on Google Maps, Google Local, et al., so that you can tell your prospective customers where you are, what you sell, and when you are open? Yup, you guessed it--you need a Google Plus Local Business page now.
The title "Plus-One This" is just another reminder of why G+ is such a failure: it's embarrassing to even talk about it. The name is clunky and awkward, as is trying to tell someone you +1'd something. Do you see what I just had to type? What the hell is that? And how do you say that out loud to someone? "Yeah, I plussed that article he posted". Wow, gross...
It's also got that whole "made for geeks" stygma because it's most frequently seen in use as blogging platform for techies. So not only are you labeling yourself a geek by talking about it, you're also forced to use awkward phrases like "I plussed that", or "Why didn't you plus my post?". No thanks.