The current approach seems to be; 1. Set themselves up as a big player in a smaller market. 2. Wait for the smaller market to grow.
In other words, they're trying to play the long game.
As for the comments about Android, the article is link-bait, pure and simple. Being open to an idea doesn't mean you have any plans to implement it. To use an analogous story, imagine we were colleagues and you mentioned in a conversation that you may work for a different company before you retire, if I was playing TechCrunch's role I'd be going to your boss and saying you were planning to get a new job.