Ask HN: How to save the commercial internet?

We have seen that addblockers are becoming a problem for companies like Google. We have seen the stories of people who quit social network X.

I think all these problems are commercial problems. Google, Facebook, LinkedIn and others all need money to keep the servers up and to make profit. But the commercialization of internet is getting annoying.

So the question is: how can we keep the commercial internet without it being annoying?