It jumped out at me because I had previously noticed conspicuous anti-theft tags on jugs of Tide in a downtown CVS, for what that's worth.
Washing detergent is pretty expensive in the UK, and I can understand how people might start stealing the ultra-concentrates to pay for drugs.
This article doesn't pass the sniff test for me.
I've seen some pretty brazen theft before. A gas station down the road from me lost a large display of cigarets when two people walked in picked it up and carried it off when the cashier was dealing with a flooding toilet (most likely caused by them before a short time before).
Also if they are presumably loosing many thousands of dollars a week to the theft of something so bulky, how the hell haven't they figured out a way to prevent that sort of theft?
If it's happening, my money is on them being in on it somehow because it's really just ludicrous otherwise.