Sorry, but what part of 'Stay anonymous ... 100% Private & confidential - Learn your market value without your current employer ever knowing' involves me giving you my name, current employer, current title, and email address in step 2? That's just down-right cognitive dissonance. The landing page doesn't give me enough assurance, but to get any more details, I have to click through. Or do you expect a curious candidate to read the two pages of legalese (Terms of Service, Privacy Policy)? Not saying we wouldn't, but that's sort of a slow, boring sell.