I'd argue this is the way most methods are naturally written, so it doesn't have too much of an impact.
I'm struggling to think of an example where logically returning true for a nil receiver is a much more natural than the other way around. Most of them, including your example of isEqualToString vs. isDifferenceFromString, are at best equal.
It's probably something that should be made more explicit in discussions about nil swallowing, such as the OP.