He appears to have made zero sales. By most metrics, this is not a "better sales page".
If you become a yacht salesman, are you expected to sell one on the first day? Are you a failure because someone else sold a hundred hot dogs?
For example, a Walmart needs to turnover the equivalent its entire inventory every week to be profitable; a Lamborghini dealership or Saks can be profitable selling one item a month.
I was responding to this title by pointing out that this is not obviously or demonstrably true, and also arguably untrue.