Developers are a small percentage of the overall market. Sure, we might think it's cool because it's running Ubuntu. But the vast majority of the population is going to look at it and say "How is this going to make my mobile experience better in a way that I don't already have from IOS or Android?"

I wish Canonical luck, but I just don't see my non-technical friends caring one whit about this phone unless it does something extraordinary that they can't get elsewhere. And I just don't see that happening.