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Comment by garagemc2 | Hacker News Reader

The use cases / problems the device solves as mentioned by the CEO are multiple in nature. But I'm not sure which will realistically be the one that gets consumers to buy.

For me a phone with e-ink is amazing because it allows me to read stuff with hurting my eyes. You can also use it in the sunlight.

What does everyone else think?

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I think it's a brilliant idea - as long as the screen is sufficiently protected. I am on my second Kindle. I'm not particularly rough on gadgets but I travel a lot and even the second one is starting to show a lot of wear whereas my iPhone shows almost none.

They say they've got some sort of curved gorilla glass protected thing going on, though I don't understand why they are going for a curved design over a flat piece.

Vlad touched on this briefly. It seems to be essentially an "affordance" to encourage the user to put the phone down with the e-ink side facing up. Putting it down on the side that makes it wobble feels less natural than putting it flat-side down.

Good point, I didn't seem to catch on it. It seems like an interesting design choice, I seem to always place my venerable droid-x with the screen facing down. Hopefully it is still quite easy to use the phone on a flat surface with the lcd screen facing up.

I think it sounds like a great idea, and its awesome to see a small upstart challenging the big players with something really fresh.

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